My eye for detail is vital to my success – keeping in mind a fine balance between creativity and functionality. Anything can be creative, but does it effectively deliver the required message and bring value to those who engage with it?
Owner/Operator at Rolloverfred Inc.
2010 – Present Toronto, ON
Creative Direction/Tech role leading a team of 7 designers + developers producing digital ad-tech/web/branding projects for various companies in and around Toronto, ON.
Sr. Art Director at Mindblossom
2009 – 2010 Toronto, ON
Various digital and traditional projects for Taco Bell, KFC, Pizza Hut, Sleeman, H&R Block, Shoppers Drug Mart, Suzuki, Dan Akroyd Wines, Crystal Head Vodka & Canadian Pork.
Interactive Art Director at Publicis Modem
2007 – 2009 Toronto, ON
Designed and developed various digital advertising projects for Labatt, Rogers, Purolator, Ministry of the Environment, HP, Kia, Heart & Stroke Foundation
Art Director / Flash Developer at Draft FCB
2005 – 2007 Toronto, ON
Designed and Developed various Flash components + digital ads for Motorola, Coors Light, WSIB, CIBC, OTMP & SC Johnston.
Art Director / Flash Developer at Grey Worldwide
2003 – 2005 Toronto, ON
Designed and developed various projects for clients such as, Pedigree USA, E*Trade, Proctor & Gamble, Nokia, Unicef.
New Media Design at Sheridan College
2002 – 2003 Oakville, Canada
Post Grad Diploma Course. Studied UX, Programming, Design, Typography, Colour Theory, Computer Graphics + Presentation skills
Graphic Design at St. Lawrence College
1999 – 2002 Kingston, Canada
3 year program focusing on traditional design + tactics. Studied Design, Design Techniques, Typography, Colour Theory, Computer Graphics, Corporate Identity, Life Drawing, Photography + Art History