Jeff Payne

  • CD/AD/SD
  • Toronto, ON

I’m a seasoned creative with a technical backbone. I’m a curious guy, super fun to work with and appreciate a nasty challenge.

My eye for detail is vital to my success – keeping in mind a fine balance between creativity and functionality. Anything can be creative, but does it effectively deliver the required message and bring value to those who engage with it?


Owner/Operator at Rolloverfred Inc.

2010 – Present Toronto, ON

Creative Direction/Tech role leading a team of 7 designers + developers producing digital ad-tech/web/branding projects for various companies in and around Toronto, ON.

Sr. Art Director at Mindblossom

2009 – 2010 Toronto, ON

Various digital and traditional projects for Taco Bell, KFC, Pizza Hut, Sleeman, H&R Block, Shoppers Drug Mart, Suzuki, Dan Akroyd Wines, Crystal Head Vodka & Canadian Pork.

Interactive Art Director at Publicis Modem

2007 – 2009 Toronto, ON

Designed and developed various digital advertising projects for Labatt, Rogers, Purolator, Ministry of the Environment, HP, Kia, Heart & Stroke Foundation

Art Director / Flash Developer at Draft FCB

2005 – 2007 Toronto, ON

Designed and Developed various Flash components + digital ads for Motorola, Coors Light, WSIB, CIBC, OTMP & SC Johnston.

Art Director / Flash Developer at Grey Worldwide

2003 – 2005 Toronto, ON

Designed and developed various projects for clients such as, Pedigree USA, E*Trade, Proctor & Gamble, Nokia, Unicef.


New Media Design at Sheridan College

2002 – 2003 Oakville, Canada

Post Grad Diploma Course. Studied UX, Programming, Design, Typography, Colour Theory, Computer Graphics + Presentation skills

Graphic Design at St. Lawrence College

1999 – 2002 Kingston, Canada

3 year program focusing on traditional design + tactics. Studied Design, Design Techniques, Typography, Colour Theory, Computer Graphics, Corporate Identity, Life Drawing, Photography + Art History


ResearchingConceptualizationDrawingMore ConceptualizationMore DrawingPresentingTeam PlayerClient RelationsDirectingResourcefulnessPhotoshopIllustratorWeb DesignPrint DesignInDesignTeam BuildingHTML5CSSMusicAnimationAutomotiveMould BreakingPackage DesignLeadershipAsking QuestionsUXAd-TechEntrepreneurshipGoal SettingCuriosityBuildingDreaming